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Every once in a while, it makes sense to take a step back from your SEO efforts and take a look at your SEO strategy from a bird�s eye view. It�s so easy to get lost in the day to day minutia of running your company, building links, fulfilling customer orders, writing emails, creating blog posts and so on that we don�t actually step back and look at whether or not our strategy is optimal.

Taking a step by to review your SEO strategy only takes an hour or two. Yet this hour or two could easily save you over a dozen hours of work and help you take your rankings to the next level.

Here are seven tips on exactly what you should review and pay attention to.

What are your goals for the website in general? Before addressing SEO specifically, take a step back and look at your overall goals.

Are you trying to build a website that generates enough passive income for you to live off of? Or are you trying to build a site geared to sell for $100 million in five years? The strategy you choose for each of these would be drastically different.

Based on your goals what are your key metrics? Are you on target to hitting those metrics? Are your goals still the same now as they were when you first started your business?

Begin your review from this long term view, then move on to the SEO specifics.

Anchor text density is often a balancing act between having enough density that Google knows what your page is about, without so much density that Google thinks you�re link spamming.

Whenever you get a link, you should try and have the exact link anchor text only about 10% to 20% of the time. You should have a variation of the keyword, a LSI keyword or a longtail version of the keyword another 20% to 30% of the time. The rest of the time, the anchor text should have nothing to do with your keyword.

For example, you might have anchor texts like �click here� or �to learn more� or �check out David�s website at.� Why? Because that�s how natural organic links are built. If you have 100% of your links made up of targeted anchor texts, Google will get suspicious.

How your internal links are currently setup? Is the system out of date? Now might be the time for an update.

For example, let�s say you you�ve been meaning to implement a �related post� function in your site. You�ve been putting it off, because the process is largely manual. You have to go through each post on your site and identify articles that should be linked to.

Yet, if you�ve been meaning to do it for months, chances are you won�t get it done if you don�t just do it.

If your internal linking strategy isn�t strong yet, look at ways to increase the flow of link juice between your pages.

Also read: Get free backlinks for your blog

Take a look at your traffic logs and see what kinds of keywords are actually sending you traffic. This will tell you a few things.

First, it�ll tell you what Google thinks your website is about. If you think your site is about rabbits but Google keeps sending you traffic about bunnies, you know that Google thinks bunnies are more relevant to your site than rabbits.

Second, it gives you potential new terms to target. For example, you might want to create some exclusive content around bunnies if you�re getting a lot of hits on those terms.

Also read: Top 10 Article Directories To Get Traffic and Backlinks

Apart from keywords that you�re ranking for accidentally, how are you doing for keywords that you�re trying to rank for deliberately?

Have you been moving up or down in rankings? Are you on the front page? Do you need to put more effort into ranking for those keywords, or should you switch your focus to a different and easier to rank for keyword?

Evaluate your progress on your target keywords. Figure out whether or not those should still be your target keywords.

Any time you make a fundamental change to the way your site operates, make a note of it. Any time you change your internal linking structure or implement a new linking strategy, make a note of it. Any time you change a title tag, make a note of it.

Then measure your traffic and your rankings. Did your changes work? Did they make things worse? Or did your rankings skyrocket?

Keep meticulous notes of your SEO efforts to make sure you get the most out of what�s working and stop doing what�s not working.

If you haven�t checked your WC3 validation recently, check it now. It only takes a few minutes but can give you an easy small boost in the search engines.

Likewise, if you haven�t implemented Schema tags yet, do so now. That�ll tell Google that you�re serious about staying on the cutting edge of technology. Google gives boosts to �brand pages� and implementing Schema will help increase your relevance and authority.

This is a guest post by Mohammed Zeeshan Fatmi, from Directory Maximizer, a company specializing in link building through manual Directory Submissions.

When your subscribers join your mailing list, they will expect you to send them some follow-up emails. They will decide whether they will stick with you or not after they read some of your follow-up emails. If you give them bad follow-up, they will unsubscribe. But, if you give them good follow-up, they will stick with you. Here are 7 tips on how to make your follow-up emails work for you:

Email series is your way to engage your subscribers after they join your list. It is better to avoid writing standalone information in your follow-up emails to build good relationship with your subscribers. If you create an interesting email series such as �21-Day Crash Course to Bulk Your Muscle�, it will make your subscribers to anticipate your emails. As a result, they will follow your recommendation.

You should prepare at least 10 follow-up emails that you will send one by one after people join your list. Why 10 emails? That�s because if you write less than 10 follow-up emails, you may not be able to catch their attention. For instance, many email marketers only send 3-5 follow-up emails to their subscribers. This is not enough to build their interest.

Remember, you don�t need to sound like a salesperson, so you have to build good impression on your subscribers. It is important to give pure content in the first few follow-up emails that you send to your subscribers. Don�t promote your product yet. Give them real valuable information before you begin promoting.

You have to write your follow-up emails so that you can build good connection with your subscribers. Yes, you should build good connection in order to earn their trust. If you�ve earned their trust, you will be able to easily promote any product to your subscribers and they will respond to your promotion positively. The way you write your emails will affect how your subscribers think about you. So, write your emails in a friendly tone in order to build good connection with your subscribers.

Give your subscribers some time to absorb your message. You can�t send them emails every day after they join your mailing list. Give them at least 2-3 days interval to avoid overwhelming them with information. Slowly but sure � this is your way to keep them on your list.

You have to promote your product only after you send 3-5 emails to your subscribers. This is understandable because you don�t want to bombard them with advertisements right after they join your list. You need to build anticipation, attraction, and interest first before you start giving them promotional messages.

In email marketing, it is better to promote not just one product. Promote products which are relevant as you progress with your subscribers. In fact, keep them up to date with the latest information about your niche, including the latest popular products on your niche. In this way, you will monetize your list more effectively.

If you want to create the right follow-up emails that will bring you the most profit, you can follow the tips above.