Showing posts with label building. Show all posts
Showing posts with label building. Show all posts
Sunday, 3 September 2017
5 tips for building communities on mobile
5 tips for building communities on mobile
Posted by Dave Geffon, Partnerships Manager, Google Play Games
The most successful games usually have the strongest communities. They are a
powerful force in driving additional engagement and increasing awareness for
your titles. At GDC 2017, we spoke with a few game developers about best
practices for successfully building their own communities. Watch the panel
session below to hear advice from Seriously,
Social
Point, and Super
Evil MegaCorp.
1. Be authentic
Community is a mindset; be honest, transparent & patient with
your communications. Loyal users are extremely valuable, thus the folks at Super
Evil Megacorp say that you should act like you have to earn every player.
2. Start small
Build a plan and start today. Launch your social media
channels, look into influencers, and create a strategy. Whether its sharing one
piece of fan art a week across your network, or running a closed beta to gather
feedback from your most valued users, take action and learn what works best for
you and your users.
3. Play match-maker
When finding influencers to support your game, ensure
theyre a genuine match. Make sure the influencers audience is a good fit with
your game and existing community.
4. Seek feedback
Communities are passionate. Use feedback to understand what
kind of game and features your users want. Be flexible and iterative so you can
react and evolve your game with the needs and desires of your community.
However, dont be afraid to stay true to what you stand for as sometimes youll
need to agree to disagree with some players.
5. Build for the long-term
The lifespan of games is continuing to grow. Plan
your business strategy, update cycles and community efforts to roll out over
time and expand with your growing experiences and user-base.
Watch
more sessions from Google Developer Day at GDC17 on the Android Developers
YT channel to learn tips for success. Also, visit the Android Developers website
to stay up-to-date with features and best practices that will help you grow a
successful business on Google Play.
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Wednesday, 2 August 2017
Tips for building high quality and accessible financial services apps
Tips for building high quality and accessible financial services apps
Posted by Joel Newman & Ashraf Hassan, Strategic Partnerships, Finance, Google Play
Millions of people around the globe have limited or no access to basic financial
services to enable them to manage their day-to-day finances. Mobile technology
can help bridge this gap by connecting historically underserved consumers with
high-quality tools to help them improve their financial health.
Often faced with an uncertain regulatory environment and/or a highly fragmented
financial marketplace, many developers struggle with building great app
experiences while also navigating this complex financial space. Thats why we
recently worked with CFSI, the authority on consumer financial health, to create
the FinTech App Development Compass, a six-step guide for building high quality
mobile apps to make financial services more accessible on Google Play.
Below, were sharing six tips to consider when building a financial services
app. For more, read the complete FinTech App Development Compass.
Tip 1: Know Your User
Understand who your consumer is and what difference your product can make in
their day-to-day life. What are their financial needs? How can your product
improve their financial health? How does your product fit within the context of
their financial lives?
Tip 2: Focus on Access
Responsibly expand access to your product. Consider how your product can fit
seamlessly into your users routines. Consider your users circumstances,
including that English may not be their first language and that they may be
using older devices with limited data plans.
Tip 3: Establish and Maintain Trust
Trust is at a premium in the financial space. Make sure you are developing
mutually beneficial financial solutions that deliver clear and consistent value.
Similarly, make sure you are using the latest security tools available from the
Android platform to secure your users data.
Tip 4: Test and Iterate
Before releasing any product to the public, make sure it has been thoroughly
tested. From a financial perspective, be sure to measure the actual impact of
your product on users over time. From a technological perspective, be sure to
leverage Google Play alpha and beta channels for distributing apps before their
public release.
Tip 5: Drive Positive User Behavior
Drive positive consumer behavior through smart design and communication.
Leverage the Android platform tools like Material Design and notifications to
steer users toward positive action or take financial action at appropriate
times.
Tip 6: Recognize the Value of Mutual Success
Remember that the best business models are win-win: If your users financial
health improves, your company profits. Consider embedding financial impact and
technological tracking capabilities within your platform from the beginning.
For additional information, refer to the CFSI Compass Principles and get the Playbook for
Developers app to stay up-to-date with more features and best practices that
will help you grow a successful business on Google Play.
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